Välinge North America announce NWFA partnership

Viken, Sweden -

Välinge Innovation is excited to announce a sponsor partnership with the National Wood Flooring Association (NWFA) in North America. NWFA is a trade association representing all segments of the hardwood flooring industry in the US, and its training and guidelines for installations are the reference points for the industry.

“This sponsorship is a match made in heaven,” says Ben Goodman, Business Development Manager, Välinge North America. “The NWFA has long been the go-to in the US when it comes to guidelines and training for wood floor installations, and Välinge is reinventing real wood flooring with our Hardened Wood Floors with Woodura® and 5G® Dry™ technology,”

As part of the partnership, Välinge Flooring Hardened Wood Floors will feature at a selection of NWFA training courses during 2021, and Välinge Flooring’s patented surface and floor locking technologies will be highlighted in NWFA training and guideline materials.

NWFA hands-on training events featuring Välinge Flooring Hardened Wood Floors with Woodura® and 5G® Dry™ are as follows:

•    New York, 27–29 July — Intermediate Install
•    St.Louis, 17–20 August — Basic Install
•    Oakland, CA, 7–10 September — Intermediate Install


“We believe that hardened wood floors featuring Woodura® and a 5G® fold-down locking system are the future of real wood flooring. We can’t wait to get them into the hands of NWFA-educated installers — new and old — so they can see the huge benefits for themselves,” says Ben Goodman. 

For more information please contact:
Ben Goodman
Business Development Manager 
Välinge North America Inc.
Tel: +1 770 701 0317

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