Välinge is very pleased to announce that the Brazilian premium hardwood flooring producer Masterpiso has decided to implement locking technology from Välinge. Masterpiso signed the license agreement after a thorough evaluation of other available options on the market.
The company will now produce flooring with the 2G system on the long side, thereby enabling fast and easy installation of its flooring products. The company also sells to the domestic market and is sensitive to its customers’ demands.
“Locking technologies from Välinge are desired by many of our clients. The market for DIY products is growing and we want to attend our client’s needs. The transition between boards is smooth and the final result is very satisfying”, says Alessandro Faria, CEO at Masterpiso.
Masterpiso belongs to Indusparquet Group, which is the leader in Brazilian hardwood flooring and is present in five continents with distribution points around the world. The license agreement is the third for Välinge in Brazil, and enables customers to more easily access products with Välinge click technology across Brazil and South America. This geographic location also avoids the uncertainty about U.S tariffs on Chinese goods.
“Välinge held a successful start-up training here during October in order to shorten the time-to-market. The production is now up and running and thanks to the click, the product range is now complete,” says Alessandro.
Contact person at Välinge Innovation:
Lennart Thålin, Regional Manager North & South America, +46703791633.
Indusparquet is a family company, founded 1970 in Brazil. The hardwood craftsmanship evolved over a century of knowledge and skill in the production of wood products. With a demanding wood moisture control since the beginning of production, its manufacturing process aims to avoid waste and damage to the final product and the result delivered to the consumer are versatile and resistant floors. Ethics, commitment, sustainability, and technology are the foundations of the detailed process of creation, production and sales of Indusparquet. With two manufacturing plants in Brazil, distribution centers around the world, and a workforce of over 500-plus, Indusparquet exports to all five continents and over twenty-five countries.