The young company launched its DTC brand InsideWeather after being founded in 2018, and is backed by well-known Silicon Valley investors such as Homebrew, AlphaEdison, and Founder Collective. Inside Weather places an emphasis on mass customization enabling shoppers to create their individual solutions paired with a strong focus on the customer experience.
“For us, innovation is key. Since all our furniture is delivered in flat packages and assembled by our customers, it was a natural choice for us to offer a revolutionary simple and fast assembly method as provided by Threespine,” says Ben Parsa, CEO, Caba Design.
The time from the initial contact between Välinge and Caba to becoming a licensee and starting production of the first prototypes was very short, less than 4 months.
“This shows that when a company is fully dedicated, introducing new products with Threespine can be a very fast and straightforward process”, says Lennart Thålin, Region manager North & South America.
By borrowing tools from Välinge, Caba was able to start trials in their new 5-axis CNC from Biesse, while waiting for the finalization of their own tools.
“In Threespine technology, we have found a solution that fits our philosophy and that is why we have chosen to work together with Välinge. We are confident we can deliver a premium experience for our shoppers that looks great and is easy to assemble," says Ben Parsa.
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Region Manager North & South America