“We are an innovative company and have over the years put out many game changers on the market for other companies to license, e.g. 2G®, 5G®, Threespine®, 5G® Climb™, Actio2®, our waterproof floor locking 5G® Dry™ and of course the Nadura® and Woodura® surface technologies. For us, creating a product which contains several of our unique innovations, was a natural next step to take. I dare to say that it might be the best work we have done so far, and I and our entire team is extremely proud to finally present our flooring to the US market”, says Niclas Håkansson, CEO of Välinge Innovation.
Besides having the 5G® fold down locking system with the waterproof joint 5G® Dry™, the floor is manufactured with the Woodura® surface technology. This patented technology is based on fusing a thin sheet of real wood with a wood fiber core through a powder mix layer. The powder mix perfectly fills natural openings of the wood and enhances the wood appearance and in the same operation makes the wood surface extremely durable and strong. Woodura® provides an opportunity to enhance the unique character of natural wood by combining different wood assortments with powder mixes in different colors.
If you want a real wood floor, with the aesthetics and feel of real wood but wish to avoid the weakness of traditional hardwood floors, a Woodura® enhanced floor is the way to go. The Woodura technology creates a floor that is 3-5 times stronger than other hardwood floors resulting in improved indent resistance – no more worrying about pets running, children dropping toys. The floor is so good that it is possible to use in light commercial applications without sacrificing the look and feel. In addition, 5G® Dry™ makes the floor waterproof for topical water - the perfect floor for both an active family home and most commercial environments.
As the trend in flooring continues to go towards wide planks, Välinge Flooring’s products really hit the mark. The technology allows for production of extra wide planks, up to 11” wide and 8’ long – at a very affordable price. Also, on trend are the colors and species of wood used for the collection. Whether you want to give your room a contemporary, vintage or industrial character, the 11 colorways in ash, walnut and oak will give you the design that you want.
“We have developed a great first collection for the US market and are especially proud of our capability to produce XXL planks that everyone can afford”, says Emanuel Lindberg, Head of Design at Välinge.
The new flooring featuring Välinge’s Woodura® surface technology is not only a truly beautiful real wood floor, but also a sustainable choice. The unique Woodura technology results in 30 times more flooring being produced from the same amount of lumber compared to traditional solid wood flooring.
“The sustainability aspect combined with the other features like a 3x harder surface and the possibility to produce XXL planks is what initially caught my interest”, says Zach Adams, newly appointed General Manager North America. “The team and I are very eager to present this product on the market and we are convinced that others will see the many advantages it has compared to a traditional wood floor.”
The floor is produced in a state-of-the-art flooring factory in Viken, Sweden with 50 million SQF yearly capacity. The raw material for the wood face layer comes from Välinge’s sister company Bjelin in Croatia.
Välinge Flooring will primarily be sold via distributors and e-commerce in USA.
Zach Adams, GM North America